UNIVERSITY OF
SAN CARLOS-CEBU

Bachelor in Fine Arts Advertising Arts 2009
Best in Thesis - Advertising

Golden Mean for Design Excellence

S.Y. 2005 - 2009
 

MARK SY (施正方)  
Art Director • Visual Designer • Intuitive Empath

I am an ENFJ - Spirit of the Mongoose - 10 of Hearts kind of guy

I am an individualistic character who is driven by my passions. I love witty ads, product sketches, good layout, typography, and making something cool in my workshop. I jam to 80’s pop, synthwave, post punk, new wave, new retro, britpop, and the like. I play in a band on my day-offs. I love to relax in my hot tub. I also love to go out for a drink with good people. I love bicycles and could ride for hours on a cool day. If not with all people, I am a riveting conversationalist*.

At work, I am a man who would choose to take responsibility for a project's success. I love being part of a strong working team, using my talents and strengths to add to the build. I am quite empathetic as a person and am usually the one helping people reach their full potential besides taking on designer roles. At times, I am called upon to take leadership when nobody else can do so. I am quite adept at reading personalities and am capable of rallying people to the cause based on this gift. Regardless of what I do, I believe what is important is that everybody gets something out of it. Success must be celebrated in history and Failure should be learned with grace.
 

Graphic Designer

2019-Present
Systmz PTE LTD

Creative Director

2018-2019
Trackimo
Universaltech

Visual Designer

2017-2018
MSY x Brainyapps LLC

Art Director

2012-2017
Alliance Francaise
(Ministry of France)
M.Lhuillier Wine & Food Group

I am the point person for creating, maintaining, and championing the company brand of Systmz, a local SME in Singapore who creates bespoke modular solutions for different B2B consumers. I create 360 degree branding experience and putting it to effect on business touch points such as collaterals, web. I also am responsible of embellishing different product designs.

I spearhead the creative team of designers and writers under Universaltech, a tech company handling iOT solutions and products such as Trackimo. I oversee full digital advertising solution projects as well as create user experiences along with the team.

I create and contribute to unique user experiences in the aspect of design. I choose typography, create visual elements, develop illustrations, and pitch concepts to the client. Once approved, I hand-off the final files to the wireframer/developers for interaction and prototyping.

Created all the advertising related peripherals and graphics, campaign executions start to finish, and industrial/architectural design conceptualization and production. I created and executed all design related creations under the French Ministry in Cebu City and other related commerce within the Philippines Like La Vie Parisienne, The Monastery, & M.Lhuillier. I have lead the creative department and coordinated w/ in-house heads and contractors alike.

Senior Graphic Designer

2009- 2012
ASAP
(Advertising Agency)

Reporting to the creative director, I have excelled in creating studies for print, web, outdoor, and television campaigns. With the copywriter, I fulfilled different concept proposals and honed the ideas in different media adaptations. I attained the senior position after my 1st year. Biggest accounts I worked under were Skycable, Toyota, and PLDT Telco.

3D Artist

2007-2008
Nihonsoft Inc.
(Japan E-Commerce)

I created 3d objects and architectural buldings within an MMORPG online game engine in Second Life. I coordinated with the programming head and the director for the game city planning. I created Targa UV maps for object and avatar textures and made a colloseum, and other buildings within the Minato Mirai Virtual Township. I maintained this throughout my 3rd year in college.