Graphic & Visual Designer

Underholder: Providing Space Saving Extra Desktop Real-Estate

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The Problem

Goal

This is the sortie/campaign’s intended achievement. This is best illustrated in a linear fashion (goal 1 > goal 2 > goal 3) yet bullet points are acceptable if abstract.

Overview

The output solution’s purpose is described in this portion of the brief.

Positioning

This is a 1-liner which describes the position/stand of the output. Ex. “Connecting & Empowering Anime Obsessed Communities”

Target Audience/User Needs

This portion defines all target stakeholders involved. It is important to define the target market/user persona and enumerate what we intend to let them do or realise. This is to be enumerated in bullet form.

Client/Company Needs

This portion defines what the client/company specifically needs to get from the target audience. This is to be enumerated in bullet form.

Creative Direction

This portion defines all expectations that the CD wants. It is important that all team members get an idea of the CD’s vision in order to save time on input. With every expectation enumerated, it is important to set the expectation to encourage team members to ask questions if some points are vague. It is their responsibility to do this and it is important to let them keep that in their hearts. Every output made by team members must include the creative direction.