Topdial: Delivering Trust - In Full Circle

A company built with trust

A unique BPO based in Philippines which caters to outbound sales and appointment setting. Mark recently created a detailed branding experience which covers many aspects of the business’ nature and ideals. With the promise of strong stability and personality incorporated within an insignia, there is no stopping this startup to achieve success

Creative Process

An immersive sketch process was first drafted. This was done to jot down opportunities and possibilities from the informa-tion given to create the logo. The brainstorming sessions identified the possible constants related to the design.

1. It is important for the logo to be clear in its message and based on a modernist aesthetic to convey a current look. Geometric shapes and sans serif typography give the impres-sion that the company is interested in the ideals of growthrather than nostalgia.

2. Based on the brief, the outstanding symbols which we can utilise for a BPO/Outsourcing company's logo studies could be from:

  • Peripherals (phones, headsets)
  • Representations of Communication (lines, dials, currents)- Clues of Worldwide Reach (circles, swooshes)
  • Human-Centric Qualities (face profiles, hands)
  • Values (symbols of trust and stability)
aside1_topdial@2x.png
aside2_topdial@2x.png

What separates Topdial from the rest of its kind is the marriage of great service quality and efficiency. The company possesses an expertise that is instilled from the leaders to the persever-ing frontline workforce. This combination results in “Pure Confidence” and is represented by our gesture of creating the “Perfect Circle”, a feat that can only be done with the absence of doubt.

Growing businesses require good partner-ships, and the best partner must know how it can help cultivate business growth through expertise. Every Topdial represen-tative is well equipped with the ideals and skillset to assure an unparalleled quality of service. It is part of who we are and is the assurance we can promise to our partners.

The “Hand” speaks for itself through action (circle swoosh), and the gesture assures an approving quality (hand finish-ing the circular motion with a checkmark gesture).