Bargain Philippines: Affordable Homewares for All

Your affordable DIY hardware and home improvement center

A home improvement brand in the Philippines which boasts of being the most affordable quality goods hub in the city. House-wares, DIY and furnishing supplies and more all under one roof.  Mark was in charge of applying the necessary brand identity along with the in-store collaterals needed — a full branding package.

A profile of a shop which sells cheap dry goods had to be made into a “Warehouse Club” type of branding. Business cards, plastic bags, shirts, flyers, bumper stickers, indoor and outdoor signages. Somehow to be legit does give an impression and a genuine feeling of a strong brand. Even a jingle was made to reinforce this brand. Constant tri-media and social media relevance was made through these.